Flambeau Partners With Minaska

Flambeau Outdoor Products, which produces decoys and game calls under the MAD Calls, Lohman and Big River brands, will increase its product line through a new partnership agreement with Minaska Outdoors.

Minaska, based in Lincoln, Neb., has an established line of electronic predator calls and extensive library of sounds.

“Minaska Outdoors has developed a phenomenal following with consumers in the predator hunting market,” said Tad Brown, Flambeau product development specialist.

Under terms of the agreement, Flambeau will take over the manufacturing, sales and marketing of the Minaska product line. Flambeau will market Minaska products under its MAD Calls brand, and will immediately begin production of four models. Flambeau will also offer calling sound downloads for its units at www.madgamecalls.com.

“While the MAD brand is hot in the deer and turkey markets, we are excited to jump into the growing predator market with this unique line of electronic predator calls,” said MAD founder Mark Drury, a product development and public relations specialist for Flambeau.

“We were looking for a partner to drive our long-term development plans, and we are very excited to be involved with the launch of MAD to the predator hunting market,” said Steve Borland, Minaska co-founder.

The partnership with Minaska is certain to increase Flambeau’s share of the growing predator hunting products market. Flambeau added the Lohman, MAD and Feather Flex brands within the past couple years, and introduced a coyote decoy earlier this year under the Flambeau name.